S2 Ep3 - Building Your Brand with AJ Vaden
-Listen to the podcast episode-
-Kindsey
Today I am so excited to announce a very dear friend of mine - AJ Vaden is the Co-founder of Brand Builders Group, international speaker, million-dollar consultant and host of the Influential Personal Brand Podcast. AJ we cannot thank you enough for spending so much time with all of us on the balanced girl I loved everything of this episode learning how to make a personal brand so impactful and strong thank you for all of your tips and wisdom a lot all things we learned what to do and what not to do and how to really build trust when you build your personal brand.
-Key Points-
NY resolutions – help people know who I am not what I have done, share less of what I do and more of who I am
Passionate about personal brand = reputation (what people think when they think of you)
Be known for what you want to be known for
What’s most important to define personal brand – build personal brand strategy
What is a personal brand – formalization and digitization of your reputation
Personal brand:
What you want to be known for/remembered for?
Who do you want to be known by?
Most important – consistency
Know your audience and train audience what to expect from you – schedule, show up on regular basis
Platform specific content – create content for the specific platform, it has to be unique.
Your brand is your job – there is a schedule, it is defined, be intentional
Most important tip – don’t care about how many followers you have but how many email subscribers you have
Use social platform to build email subscribers
The best thing about podcast is you learn so much
Comfort is what keeps you away from your calling – how to jump out of comfort zone? Losing everything was humbling and necessary, why as I was so comfortable to go towards my calling
Comfort returns as we step into our calling
Life mantra comfort will always hold you back as you are comfortable as there are not enough reasons to try something new